Our client, a rapidly expanding technology company, sought in-depth market intelligence to sharpen their business development and sales strategy. Their specific focus was on key target companies within the retail sector, both in the US and the UK.

They needed to understand:

• Leadership structures within those organisations.
• Ownership of product development functions.
• Where consumer insight and research capabilities sat within each business.

This intelligence would directly inform their go-to-market approach, helping them identify the right stakeholders and decision-makers to engage with.

We compiled a detailed intelligence report that gave our client a clear, actionable view of each target company.

Specifically, we:

• Identified the right people to approach and the best points of entry for their business.
• Clarified how key departments interacted, and where influence truly lay.
• Uncovered insight into organisational priorities, enabling the client to better tailor their pitch and value proposition.

As a result, the client was able to refine their sales and engagement strategy, accelerating their ability to build relationships and pursue opportunities in the highly competitive retail sector.