The challenge

Our client, a leading name in the retail industry was in the midst of rapidly expanding its technology team. However, the team faced a critical diversity challenge: a disproportionately low number of female applicants for tech roles. This imbalance was mirrored in its internal workforce, raising concerns about the inclusivity and representation within its team. The client was keen to understand the underlying factors contributing to this gender gap and sought actionable strategies to reach and attract a broader, more diverse pool of candidates, with a particular focus on women in tech.

Outcomes

We delivered a clear, strategic roadmap to help the client enhance the appeal to female candidates:

Our presentation outlined targeted steps the client could take to better engage female talent, from refining job descriptions to improving visibility at women-focused tech events. We identified and recommended high-impact forums and online groups for ongoing engagement, showcasing how similar tactics had successfully worked for competitors.

Our work helped raise internal awareness of the structural and perceptual barriers facing female candidates allowing the client to take measurable steps towards a more inclusive recruitment process.